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Current issue
2024
Volume 9 Issue 4
| 1 | Paper-1 A Study on Impulsive Buying Behaviour on TikTok among University Students in Indonesia, Java. Anjelica, Rahilah Ahmad, Patrick Han Kok Siew, Morakinyo Dada | PDF Download |
| 2 | Paper-2 Evaluating Zalora Website Quality on Consumer Purchase Decisions in Malaysia Yap Siaw Ling, Rohizan Binti Ahmad, Morakinyo Dada | PDF Download |
| 3 | Paper-3 Examine Factors that Influence the Purchase Decision amongst Gen Z: A Case Study of Little Red Book Ng Kok Meng, Latha-Rani Paniaselvam, Lee Karen | PDF Download |
| 4 | Paper-4 Impact of Social Media Marketing Towards University Students’ Purchase Intention in the Fashion Industry in Kuala Lumpur Pun Jih Sheng, Harjinder Kaur | PDF Download |
| 5 | Paper-5 Intention to Adopt Meta Collaborative Performance Advertising Tool Known as Collaborative Ads by SMEs in Indonesia Jonah Royleri Kalani, Jugindar Singh Kartar Singh, Noraini Ahmad | PDF Download |
| 6 | Paper-6 Factors Affecting Consumer Purchase Intention on TikTok Shop towards Beauty industry among Asia Pacific University Tan Huey Yiin, Ninderpal Singh a/l Balwant Singh, Morakinyo Dada | PDF Download |